Online Quizzes for Small Business: Tips & Strategy for 2024

Do you want to boost your small business? If your answer is yes, then you have to continue reading! Online quizzes have been an amazing strategy to help boost your business. With it, you can surely entice your audience, promote your brand, level up your engagement, and get quality leads.

Sounds amazing, right? All things mentioned can be easily achieved using online quiz tools. Don’t worry, because in this article we will discuss everything about online quizzes and how they can help your business, and we’ll also discuss the top tips and strategies for 2024.

Table of Contents

Why Online Quizzes are Important for Small Businesses?

Online quizzes are surprisingly important for small businesses, and there are a lot of reasons why. Here are some of our most favorite!

Staff Assessment
The online quiz is indeed important for staff assessment. Why? This helps in identifying staff skills, strengths, and weaknesses. Once assessed, the heads can easily train them according to the data from the online quiz they took.
For example, some of the staff are better in terms of communication and public speaking. Some work better silently. Once you’ve evaluated this from the online test, you’ll know which staff to train more or to put in specific positions.

Product Quiz
You can create surveys about your products and services and gain information and collect feedbacks about what you can improve and what you should maintain in your products. The result from the online test will be reliable because you will ask your previous customers to answer them.

You can also do this even before releasing the product. You can make a product quiz for consumers about what they usually look for in a product, then use that information to create your own perfect product.

Performance Evaluation
Performance evaluation is another reason why you should do online quizzes as a business. These tests can help you understand your employees better. You’ll be able to understand what’s going on and where they need more help with. The more knowledge you have with your employees and your business, the more you can minimize risks and the more you can boost your company.

Just so you know

With OnlineExamMaker quiz software, anyone can create & share interactive online quizzes easily.

Lead Generation
Online tests are important if you want to earn a lot! Yes, it can help with turning potential customers into sales. How? The online test is a way to generate leads. Leads are the audience that you consistently target to potentially convert into a paying customer.

So, what you have to do is create a very simple and engaging online test and let your audience answer them. Usually, businesses add personal questions such as mobile number, email address, and location so that they can contact these leads and discuss the product or services with them. If you want the quiz takers to access quizzes, ask them to fill out the form. This will help you as a business owner to collect leads!

5 Online Quiz Strategies for Small Businesses

Here, we’ll discuss the top 5 online quiz strategies for small businesses! Are you ready?

Choose the best platform

Choosing the best platform is a crucial part of your strategy. We suggest Online Exam Maker for your platform. Online exam maker is best for creating a different type of questionnaires. May it be multiple choice questions, multiple response questions, fill in the blanks questionnaires, true or false, essay questions and more.

It is perfect, especially for product surveys and lead generation. You can even do the exam with a large number of people because the site is made for this type of work! With this, you can improve your work efficiency and take note that this site has a free plan! So, if you still don’t think that this is the best platform for you, we don’t know what else!

Analyze your Audience

Doing online quizzes to generate leads is basically email marketing. This is why having an objective in mind is important, as well as knowing who your audience are. If you’re giving away these online quizzes around without checking if these people are the right audience, then you’re wasting time.

So, what you have to do is to learn more about your audience. For example, if you’re selling a make-up brand, obviously, your target audience would be women.

Now, you have to analyze it deeper. You have to know the interests, preferences, and pain points of your target audience.
Once you know and understand all these things, you can now create an online quiz that is tailored perfectly to your audience. Send these surveys to your target audience, and I’m telling you, you’ll get amazing insights from the participants!

Incorporate Brand Personality

A boring online quiz is something that you don’t ever wanna try putting up. Because who would open and answer an online test that is not interesting or appealing to the eyes? This is where incorporating your brand personality comes in!
With this strategy, you have to infuse some of your fun, colors, fonts, photos, audio or even videos into your online quiz so that the people answering them would be interested enough to finish the test. People like seeing pictures and videos rather than long, nonstop text. Adding images or videos to your test can make it more engaging and fun.

How do you add images or videos to your test using OnlineExamMaker?

1. Head over to the website and click on the “+ New exam” option.
2. Be sure to give your test a catchy title and an engaging introduction or some easy-to-follow instructions.
3. Add various question types – go for multiple-choice, true/false, or short answer. From this, you can start adding images or videos to your questions!
4. You can now upload your media. You can also link it to other sites, such as YouTube.

5. The cool thing is you can also add these images and videos for feedback and results, and you can do this after each question or at the finale of the quiz. A perfect example of this is adding memes!

Email marketing

As mentioned earlier, email marketing is a huge way to gain customers for your business. This is why you should use this as a strategy in 2023! Create online exams that will gather your target audience name, phone number, and email address.
You can collect them and start adding them to your email list! Not only do you now have a list of people who are interested in your brand, but you can now use it to have follow-up communication with them, like sending them emails and newsletters every time you have a new product coming up!

Offer Rewards

People will answer your surveys and online tests if they find you interesting or if they know that they will get something in return! This is why another strategy that I can tell you is to offer rewards to people who are going to answer your online tests. You should know your audience and what would entice them to answer your online quiz.
You can offer them an e-book in return, a 20% discount, a voucher, or literally anything that you can give. This will help build your email list. People will surely be enticed if they know that they’re getting something from answering your quiz.

Analyze Results from Your Quiz

This is the most important part. After the quiz, you have to analyze the result. Were your audience satisfied with your product? Is your product lacking something more? Is your product good enough? This is where you’ll know all the answers.
The best way is to collect this data and use it to your advantage to improve or innovate your products or services.

4 Small Business Quiz Tips to Increase Efficiency

Focus on the Purpose of the Quiz

When creating the quiz, focus on the most important thing. Keep the questions directly to your purpose. For example, you’re creating a quiz to choose the right candidate for a job position. Focus the questions on the candidates’ skills, knowledge, and experience. Avoid adding unnecessary questions or details that could add complexity and confusion to the test.

Make the Quiz Concise

Keeping the quiz concise brings a lot of efficiency to everyone. We all know that in business, time is gold. It is essential. This is why we don’t want to waste time answering long and boring questions. Make the questionnaire simple, clean, and straight to the point. Save your time and your teams or customers’ time so you can focus on the bigger things.

Mobile Friendly Quizzes

Make sure that your quizzes are all mobile-friendly so they can be accessible to anyone at any time! Especially since not everyone is always at their desktop or laptop. Being able to answer these tests on your mobile phone is indeed a game changer!

Regular Check-Ins

Instead of creating a lengthy online quiz, keep them short and just create little quizzes that you can send out every now and then! No one would like to answer a lengthy online quiz, so just make it like regular check-in exams to keep track of your team’s efficiency and progress.

By incorporating these additional tips into your small business quiz strategy, you can not only assess efficiency but also actively contribute to the growth and development of your business.

Online Quizzes for Small Business FAQ

Why should my small business use online quizzes?
Your small business should use online quizzes for multiple reasons. Mainly to gain leads, which you can soon turn into a paying customer. You can also use it to assess your staff and your business, as well as gain insights from your audience or customers about your products or services.

How can online quizzes benefit employee training?
Online quizzes are a great way to understand your employee’s abilities. So before you set them up for training, you can let them answer a few quizzes so you can identify their needs and strengths. This way, you can support them better and teach them what they need to focus on. This makes the training more effective and tailored to your employees.

Are online quizzes suitable for customer engagement?
Yes! If you want to gain customer engagement, online quizzes are the key! This is an amazing way to get your customer’s insights about your product. You can ask them what they know about your brand, your products or services, and you can even gain recommendations from their answers. Online quizzes like this depend on your connection with your audience, and this will boost your brand loyalty.

Can I integrate online quizzes with my email marketing strategy?
Yes, definitely! A lot of platforms let you collect the email addresses of your participants. With this, you can have more opportunities to do targeted marketing campaigns, newsletters, follow-ups, and nurturing leads. So you better take advantage of doing an online exam for your business!

How do I ensure my online quizzes are effective for small business growth?
To make sure that your online quizzes are effective and that they can really help with your business to ensure that your quizzes are tailored perfectly for your audience, the quiz is simple, easy to read, engaging, and fun! You can also integrate feedback and celebrate achievements whenever the examinees choose the answer you prefer.

How to measure the success of my online quizzes for small businesses?
You can calculate the success of your online quiz by checking the completion rates, how many participants answered, how many leads you’ve gotten, or it can even be how many improvements you have with your employee performance. These metrics will say how much success you’ve gained since the online quiz that you administered.

What features should I look for in a online quiz creating platform?
The best online quiz platform for small businesses includes a wide range of professional and advanced features to suit all your editing needs.

1. Lead generation form;
2. Multiple sub-admin accounts for teamwork;
3. Add video or audio to engage your customers;
4. Automatic grading;
5. Quiz on mobile devices;
6. Online question bank.

What is best free quiz creator software for small business?
OnlineExamMaker is the best choice for you. The platform is easy to use, provides advanced features such as candidate register form, and hundreds of pre-made questions. You can make a professional marketing quiz in minutes with OnlineExamMaker.

Author: Matt Davis

Matt is a content marketing specialist with more than 5 years of experience in content creation, he is glad to share his experience about online education and digital marketing.