One thing about the business venture is that it’s continuously growing. Sometimes it’s slow. And other times, it could all turn at the drop of a dime! In that case, you need to be ready to take charge and make the best move for your business. A good business owner should be quick on their feet. And with that, you also need to be flexible and adapt to change. The business world has gone beyond shopping stalls and has officially entered the online world.

However, marketing strategies are different in the online arena. There are multiple ways to engage customers, and one of them is through a marketing quiz! The best thing for growing your business is creating the best lead-generation quizzes! And with that, you need to find the right marketing quiz software. The right one will help your website increase its total reach. And it will open whole new doors of business opportunities!

• Benefits of Lead Generation Quizzes for Digital Marketing
• How to Choose The Best Marketing Quiz Software?
• Top 7 Marketing Quiz Software to Create Lead Generation Quizzes
• How to Create A Marketing Quiz with OnlineExamMaker?
• Lead Generation Marketing Quizzes FAQ

Benefits of Lead Generation Quizzes for Digital Marketing

Lead generation quizzes can be an effective digital marketing strategy for businesses. Here are some key benefits of using lead generation quizzes:

Increased lead capture
Quizzes offer an interactive and engaging way to capture lead information from potential customers. By requiring users to submit their email addresses or other contact details to receive quiz results, businesses can build their lead database.

Audience segmentation
Through the questions asked in the quiz and the user’s responses, businesses can segment their leads based on interests, preferences, pain points, or demographic information. This allows for more targeted and personalized marketing efforts.

Improved customer understanding
The data collected from lead generation quizzes can provide valuable insights into the audience’s needs, behaviors, and motivations. This information can be used to tailor products, services, and messaging for better customer resonance.

Enhanced brand engagement
Interactive quizzes are more engaging and shareable than traditional lead capture forms. By creating a fun and interactive experience, businesses can increase brand awareness, website traffic, and social media engagement.

Targeted lead nurturing
With the data collected from the quiz, businesses can nurture leads more effectively by providing personalized content, recommendations, or offers based on their specific interests and quiz results.

Higher conversion rates
Quizzes can help qualify and warm up leads, making them more receptive to sales outreach or marketing campaigns. Well-designed quizzes can increase conversion rates by guiding leads through the marketing funnel.

How to Choose The Best Marketing Quiz Software?

Choosing the best marketing quiz software involves considering several factors to ensure it aligns with your goals, audience, and budget. Here’s a guide to help you make an informed decision:

Product features
Look for essential features such as customizable templates, various question types (multiple-choice, open-ended, etc.), result customization, lead capture forms, integration options (with CRM, email marketing tools, etc.), analytics, and responsive design for mobile compatibility.

Ease of use
Opt for software that is user-friendly and intuitive, both for creating quizzes and for participants to interact with them. A drag-and-drop interface and pre-designed templates can streamline the quiz creation process, even for users with limited technical skills.

Customization options
Choose a platform that allows you to customize the appearance and branding of your quizzes to maintain consistency with your brand identity. The ability to add custom logos, colors, fonts, and images will help reinforce your brand message.

Lead generation capabilities
Ensure the software provides robust lead generation features, including customizable lead capture forms, integration with your CRM or email marketing platform, and options for segmentation and follow-up based on quiz results.

Integration and API
Consider whether the software integrates seamlessly with your existing marketing stack, such as email marketing software, CRM systems, analytics tools, and content management platforms. Compatibility with popular platforms like Mailchimp, HubSpot, or Salesforce can simplify your workflow.

Pricing and scalability
Evaluate the pricing structure of the software, including any subscription plans, tiered pricing based on features or usage, and whether it offers a free trial or demo. Consider your budget and scalability needs as your audience and marketing efforts grow.

Top 7 Marketing Quiz Software to Create Lead Generation Quizzes

• 1. OnlineExamMaker
• 2. ProProfs
• 3. Quizizz
• 4. SalesForce
• 5. Marquiz
• 6. ScoreApp
• 7. Typeform

1.OnlineExamMaker

OnlineExamMaker is at the top of the list of leading marketing quiz makers. With OnlineExamMaker, you can create the best quiz that suits your business! It has stable and secured servers that guarantee a crash-free experience for you and your shoppers. It has a popping and beginner-friendly interface that engages possible clients. You can create your personalized marketing quiz with their unlimited options of templates. You can add pictures, videos, GIFs, and audio too!

OnlineExamMaker has a remote proctor feature that allows you to monitor the progress of your quiz. Its interactive feel helps your customers feel connected with you, even online! It creates a space to communicate with both your customers and employees. You can even share it with your audience on different social media platforms. Its user-friendly feature allows your customers to access your quiz anywhere and anytime! And it has automated results, calculating and doing all the work for you. It gives you detailed reports on people’s responses. In that way, they can easily find what’s best for them in your products and services! You can save time, money, and energy with OnlineExamMaker as your marketing quiz tool.

Capterra Rating: 5.0/5
Pricing: Free forever. Subscription available for $17/month for Essential plan, $35/month for Professional plan, or $55/month for Premium plan.

2.ProProfs

Next on the list is ProProfs which is another marketing quiz software you can use! With ProProfs you can browse through a library of over a hundred thousand templates. You can create marketing assessments and adjust them to your liking. Its service also gives feedback on quiz results! This means your clients can figure out the product or service they need. It’s an all-in-one platform that lets you work in an organized space.

ProProfs helps with managing your time, tasks, and projects. You can also be in contact with your customers through its live customer support! ProProfs is a mobile-friendly application; which means you can access it on your PC or phone. And it has an LMS integration feature that allows you to connect with different services and apps!

Capterra Rating: 4.5/5
Pricing: Free trial. ProProfs offers 3 subscription plans, ESSENTIALS plan, $20/month; BUSINESS plan, $40/month; BUSINESS+ plan, $200/month.

3.Quizizz

The third one on the list is Quizizz. Quizizz is a fine quiz-making software. It is known for its fun academic quizzes. Both teachers and employers can use it at their convenience! Quizizz has a gamefield interface that is surely amusing and engaging. You can customize your marketing quiz by giving badges, perks, and discounts. Helpful for engagement and earning popularity! It enables you to follow your client’s progress. And you can monitor their likes or dislikes too. It allows collaborative usage. It means that multiple clients can take the quiz at the same time!

Quizizz also has a neat data analysis feature. It gives a thorough breakdown of your clientele’s preference; Extracted from the detailed analysis of their quiz results. It’s a sharp medium for engagement and interaction with your customers!

G2 Rating: 4.9/5
Pricing: Quizizz for work, $50 per month, $600 billed annually. Suitable for up to 100 active participants/month.

4.SalesForce

Another great software you can use is SalesForce. You can merge every aspect of your business. Use it to interact and engage with your lovely customers! It includes service, sales, marketing, and so much more. All of it’s displayed on SalesForce’s CRM platform. With SalesForce 360, you gain free access to Quip. And create a collaborative environment with employees and customers alike! You can use it to share your views with your team. And use its platform to get to know your customers better.

SalesForce has a smooth workflow because it uses AI. It combines existing systems and data in a flash. And it also ensures your company data is secured and safe. You can customize your quiz as you go. And it can cater to any size of company data!

G2 Rating: 4.3/5
Pricing: Free trial, custom pricing.

5.Marquiz

The fifth software you can use for your business marketing quiz is Marquiz. Marquiz is a smooth quiz-making application for both business and teaching purposes. It has a drag-and-drop quiz builder. It makes creating different quiz types easy. And the variety of question types gives you more options! Marquiz also has a multimedia feature on its quizzes. And it has ready-made quiz templates to boot. You can alter it however you need. It also has an integration feature that enables you to merge with other apps! It includes CRM, payment, and email marketing.

Marquiz also provides an insightful report about your client’s wants and preferences. It’s also mobile-friendly software; meaning easy access for potential customers. With Marquiz, you can create more business ventures!

G2 Rating: 5.0/5
Pricing: Marquiz paid plans start from $19/month for 30 leads, up to $250/month for 5000 leads.

6.ScoreApp

One more on the list of possible marketing quiz software you can use is ScoreApp. It’s on the list for a reason! It has a Scorecard feature. It’s more of a test, assessment, questionnaire, or quiz. However, rather than just gathering your customers’ answers; Scorecard Marketing utilizes the collected data to create valuable reports! It provides an instant detailed analysis to the person taking it. And with that, both your and your client’s life is made easier.

ScoreApp creates an easy place for marketing quizzes. In this way, you can attract more customers, increase your profit, and improve! It has an AI Quiz Builder that builds engaging questions. And it has a user-friendly interface!

G2 Rating: 4.0/5
Pricing: Free trail. Starter plan, $32/month; Business plan, $65/month; Pro plan, $107/month.

7.Typeform

Last but not least on the list of marketing quiz software is Typeform. Typeform is a mobile-friendly quiz-making software. It has a broad assortment of question types and quiz templates. You can create a personalized marketing quiz that represents you as a business. Connect with your clientele by giving them advice after the test. You can provide product or service recommendations with Typeform’s data analytics feature. It has the trusty drag-and-drop builder tool; allowing you to customize your quiz. Fonts, colors, or theme, you name it! It even integrates with different apps like SalesForce, Google Analytics, Slack, Google Sheets, and Zapier. With Typeform, you can make a marketing quiz aligned with your business.

G2 Rating: 4.5/5
Pricing: Typeform provides 3 paid plans, Basic plan, $25 per month; Plus plan, $50 per month; Business plan, $83 per month.

How to Create A Marketing Quiz with OnlineExamMaker?

An interactive online quiz is the best tool to collect leads that will drive more potential customers for your business, please follow the step-by-step tutorial below to get started today!

Step 1: Login to OnlineExamMaker quiz making platform

Step 2: Generate questions in AI Question Editor

Go to OnlineExamMaker AI Question Editor, input keywords or description about your marketing quiz, out system will generate questions for any topic automatically. You can also upload a document, then AI Question Generator will create questions according the content.

Step 3: Add rich media

Select a question in OnlineExamMaker Question Bank, you can open it in our Question Editor, and easily add video, audio, photos, or animation into the question.

Step 4: Create a quiz

Create a new quiz, fill quiz title and description, and configure the settings of your marketing quiz.

Step 5: Create a signup form

Create a signup form for your marketing quiz, set necessary login fields, then candidates are required to submit their email, name to access the quiz.

Step 6: Publish & share

Preview the marketing quiz, then click “Publish” button to make it come to live. You can share the quiz link or QR code to candidates via social, email, or message. You can also embed the quiz into your website or blog by pasting a few lines of codes.

Lead Generation Marketing Quizzes FAQ

How does a lead generation quiz work?
A lead generation quiz typically consists of a series of questions related to a particular topic or industry. Participants answer these questions, and based on their responses, they receive personalized results or recommendations. To view their results, participants are often required to provide their contact information.

What are the benefits of using lead generation quizzes?
• Engaging and interactive content that captures the audience’s attention.
• Ability to collect valuable lead information, such as email addresses and preferences.
• Personalized results provide tailored recommendations, increasing user engagement.
• Higher conversion rates compared to traditional forms of lead generation.

How can I create a lead generation quiz?
You can create a lead generation quiz using various online platforms or quiz-building tools. These platforms often provide customizable templates, question types, and result options. You can tailor the quiz to your target audience and business objectives.

What types of questions should I include in a lead generation quiz?
Include questions that are relevant to your target audience and related to your products or services. Depending on your goals, you can ask multiple-choice questions, open-ended questions, or even interactive elements like image-based questions.

How do I promote my lead generation quiz?
Promote your lead generation quiz through various channels, including your website, social media platforms, email newsletters, and paid advertising. Consider leveraging influencers or industry partners to reach a broader audience.

What should I do with the leads generated from the quiz?
Follow up with the leads promptly by sending them personalized emails, newsletters, or special offers based on their quiz results. Continue nurturing these leads through targeted marketing efforts to move them further down the sales funnel.

What is the best free lead generation quiz maker for digital marketers?
For most marketers, Google Forms is the most popular free quiz maker. However, you can have a trial of OnlineExamMaker, the software provides advanced features, including AI Question Generator, adding video, signup form maker, and automatic quiz QR code.

How do I measure the effectiveness of my lead generation quiz?
Track metrics such as the number of quiz completions, conversion rate (percentage of leads generated), click-through rate on follow-up emails, and ultimately, the impact on sales or revenue. Use analytics tools provided by your quiz platform or integrate with your existing marketing analytics software.

Are lead generation quizzes suitable for all industries?
Lead generation quizzes can be effective in various industries, including but not limited to e-commerce, education, healthcare, real estate, and B2B services. However, their success depends on factors such as audience demographics, content relevance, and marketing strategy.