20 Amazon Account Health Quiz Questions and Answers

1. Question: What is the primary factor that Amazon uses to calculate the Order Defect Rate (ODR)?
A. Number of returns
B. Percentage of orders with negative feedback, A-to-Z claims, or chargebacks
C. Shipping time
D. Product price
Answer: B
Explanation: ODR measures the percentage of orders that result in negative customer experiences, specifically including negative feedback, A-to-Z claims, and chargebacks, as it directly impacts account health by indicating customer satisfaction.

2. Question: Which metric is most critical for maintaining good Amazon account health?
A. Sales volume
B. On-time delivery rate
C. Number of product listings
D. Advertising spend
Answer: B
Explanation: On-time delivery rate is a key performance indicator that affects seller metrics and can lead to warnings or suspensions if it falls below Amazon’s standards, emphasizing reliable fulfillment.

3. Question: What happens if your Amazon seller account’s policy violation rate exceeds 1%?
A. Automatic account suspension
B. Increased advertising costs
C. Potential performance notifications or restrictions
D. Free listing promotions
Answer: C
Explanation: A policy violation rate over 1% triggers Amazon’s performance alerts, which could result in restrictions on selling privileges, as it signals non-compliance with platform rules.

4. Question: How can sellers improve their account health related to customer feedback?
A. Ignoring negative reviews
B. Responding promptly and professionally to feedback
C. Increasing product prices
D. Limiting product variety
Answer: B
Explanation: Timely and professional responses to feedback help resolve issues, potentially improving ratings and demonstrating good customer service, which positively influences account health.

5. Question: What is the role of the Selling Coach in Amazon account health?
A. It provides personalized tips to improve performance metrics
B. It handles customer disputes automatically
C. It increases your sales rank
D. It manages inventory for you
Answer: A
Explanation: Selling Coach offers tailored advice on metrics like ODR and feedback, helping sellers identify and address issues to maintain or enhance account health.

6. Question: Which of the following can lead to an Amazon account suspension?
A. High return rates without valid reasons
B. Selling counterfeit products
C. Low profit margins
D. Slow website loading times
Answer: B
Explanation: Selling counterfeit items violates Amazon’s intellectual property policies, often resulting in immediate suspension, as it protects the platform’s integrity and customer trust.

7. Question: What does Amazon’s Pre-Shipment Cancellation Rate measure?
A. Cancellations after shipping
B. Cancellations before shipping due to stock issues
C. Returns processed
D. Delayed deliveries
Answer: B
Explanation: This rate tracks cancellations before shipment, often due to inventory problems, and high rates can harm account health by indicating poor inventory management.

8. Question: How often should sellers review their Amazon account health dashboard?
A. Once a year
B. Weekly or daily, depending on sales volume
C. Only when issues arise
D. Monthly at minimum
Answer: B
Explanation: Regular monitoring, such as weekly or daily for high-volume sellers, allows for quick detection and resolution of issues, preventing escalation that could affect account health.

9. Question: What is the impact of a high Late Shipment Rate on account health?
A. It improves customer loyalty
B. It can lead to lower search rankings and potential restrictions
C. It reduces shipping costs
D. It has no effect
Answer: B
Explanation: A high Late Shipment Rate negatively affects performance metrics, potentially lowering visibility in search results and risking account actions, as timely delivery is crucial for customer satisfaction.

10. Question: Which Amazon policy helps maintain account health by ensuring accurate product representations?
A. A-to-Z Guarantee
B. Product listing guidelines
C. Free shipping policy
D. Return policy
Answer: B
Explanation: Adhering to product listing guidelines prevents violations related to inaccurate descriptions, which can lead to removals or suspensions, safeguarding account health.

11. Question: What should sellers do if they receive a performance notification from Amazon?
A. Ignore it if sales are high
B. Address the issues outlined in the notification promptly
C. Increase advertising to offset it
D. Delete the notification
Answer: B
Explanation: Promptly addressing issues in performance notifications can resolve problems before they escalate, maintaining good standing and protecting account health.

12. Question: How does the A-to-Z Guarantee affect account health?
A. It guarantees free returns
B. It allows customers to file claims, which can impact seller metrics if unresolved
C. It increases product visibility
D. It reduces shipping fees
Answer: B
Explanation: Unresolved A-to-Z claims contribute to ODR and can harm account health, as they reflect poor customer experiences and may lead to further scrutiny.

13. Question: What is a common reason for Amazon to impose selling limits?
A. Excellent sales performance
B. High ODR or policy violations
C. Low feedback scores
D. Both B and C
Answer: D
Explanation: Selling limits are often imposed due to high ODR, policy violations, or low feedback, as these indicate risks to account health and platform standards.

14. Question: Which factor is not directly tied to Amazon account health?
A. Inventory accuracy
B. Social media followers
C. On-time delivery
D. Customer feedback
Answer: B
Explanation: While social media can indirectly help sales, it is not a direct metric for account health; factors like inventory accuracy, delivery, and feedback are monitored by Amazon.

15. Question: How can sellers reduce their chargeback rate to improve account health?
A. By disputing all chargebacks
B. Ensuring accurate order processing and providing excellent customer service
C. Increasing product prices
D. Limiting payment options
Answer: B
Explanation: Accurate processing and strong customer service minimize disputes that lead to chargebacks, which negatively affect ODR and overall account health.

16. Question: What role does the Amazon Brand Registry play in account health?
A. It protects against counterfeit listings
B. It directly improves ODR
C. It manages shipping
D. It handles taxes
Answer: A
Explanation: Registering a brand helps prevent counterfeit issues, reducing potential violations and maintaining account health by upholding product authenticity.

17. Question: Why is monitoring the Perfect Order Percentage important?
A. It measures overall order fulfillment success
B. It affects search algorithm rankings
C. Both A and B
D. It has no impact
Answer: C
Explanation: A high Perfect Order Percentage indicates successful fulfillment, which boosts rankings and positively influences account health metrics.

18. Question: What can cause a drop in Amazon’s seller performance rating?
A. Frequent price changes
B. High return rates due to product defects
C. Positive customer reviews
D. Timely shipments
Answer: B
Explanation: High return rates from defects contribute to poor metrics like ODR, directly lowering the seller performance rating and risking account health.

19. Question: How does complying with Amazon’s tax policies affect account health?
A. It has no effect
B. Non-compliance can lead to account suspension
C. It only affects international sales
D. It improves shipping speeds
Answer: B
Explanation: Failing to meet tax requirements violates Amazon’s policies, potentially resulting in suspension, as compliance is essential for legal and operational integrity.

20. Question: What is the best practice for maintaining long-term Amazon account health?
A. Focusing solely on high-profit items
B. Regularly updating listings and monitoring metrics
C. Avoiding customer communication
D. Maximizing returns
Answer: B
Explanation: Consistent updates and metric monitoring help prevent issues, ensuring sustained compliance and performance, which is key to long-term account health.