How to Assess Social Media Manager Skills of Candidates?

Identifying the brand identity of any organization is a major help in today’s world of social media. Along with the increasing demand, learning how one should judge their skills becomes very crucial for driving desired engagement and business outcomes. In this article, we’ll discuss what a social media manager does, what is essential to look for in candidates, and how to assess such skills using online tools like OnlineExamMaker.

• What Do Social Media Managers Do?
• 5 Important Social Media Skills for An Excellent Social Media Manager
• How to Make A Social Media Manager Skills Assessment on OnlineExamMaker?

What Do Social Media Managers Do?

It falls on the social media manager to execute and create an appropriate strategy, whether it’s Facebook, Instagram, Twitter, or even LinkedIn. Creating content, engagement with followers, and assessing the effectiveness of the campaigns are all included in these jobs. They develop brand awareness, cultivate customer engagement, and drive more conversions.

On top of content creation, the social media manager works in close contact with marketing and sales teams to align efforts with the company’s overall goals. They have to keep up with all the latest trends, tools, and algorithms of each platform so that their strategies remain competitive and effective.

5 Important Social Media Skills for An Excellent Social Media Manager

Some of the major skills to look out for in a candidate while hiring a social media manager include the following.

1. Creation and curation of content
A great social media manager should be creative and skillful in developing visually appealing content, including graphics, videos, and blog posts that impress the targeted audience. They need to be able to curate third-party content that fits with the brand’s message and engages followers.

2. Analytics and data interpretation
This implies data-driven decisions for success. The social media manager should, therefore, track and interpret the key performance metrics such as the ratio of engagement, click-through, and conversion rates. They have to be able to use tools like Google Analytics or platform-specific insights to measure the performance of their campaigns and optimize their strategy.

3. Community outreach and customer service
With this, the social media manager should be good at engaging with the audience. The art of responding to comments, messages, and reviews itself holds the key toward building relationships and maintaining a positive brand image. A strong social media manager can handle both positive and negative feedback with professionalism and empathy.

4. Platform expertise
Each of them calls for different strategies. A great social media manager will deeply understand the platforms that will best help you meet your business objectives. Whether that is Instagram, Twitter, or LinkedIn, they will be able to attract the attitudinal attention of every platform toward the achievement of business objectives.

5. Strategic thinking and campaign management
A great social media manager should be strategic in their thinking. The person should be capable of setting clear objectives, developing highly detailed content calendars, and carrying out campaigns that fall under your company’s objectives. This requires an ability to look ahead and adjust to changes in trends on the platforms to deliver long-term results.

How to Make A Social Media Manager Skills Assessment on OnlineExamMaker?

You can evaluate the skills of social media manager candidates more precisely, using tools for creating custom assessments, such as OnlineExamMaker, which will help you construct tests that will assess a candidate’s proficiency in key areas: content creation, data analysis, and knowledge of the platform.

Here is how to use OnlineExamMaker to assess the skills of a social media manager.

Step 1: Create tailored questions

You can create customized questions to test the specific skills of you candidates. Add a mix of multiple-choice questions, scenario-based, and hands-on exercises to evaluate candidates on content creation, engagement, and analytics.

Step 2: Set up an assessment

Go to OnlineExamMaker dashboard, then click the “New exam” button to create a new assessment. After you fill the exam title and description, you can add questions to the assessment.

Step 3: Assign the assessment to candidates

Publish the exam after you configure the settings, then you will get a direct link and a QR code, and you can assign the exam to candidates online.

Step 4: Grading and analytics

Once a candidate submit the assessment, OnlineExamMaker’s AI Grader can grade the paper and generate exam report automatically.

OnlineExamMaker helps in presenting real-time analytics, which show the rate at which each candidate performed. You can thus compare applicants and find the ones with the strongest skill set, guided by data-driven insights.

The art of hiring the most suitable manager in a social media context involves assessing a candidate’s skills in content creation, analytics, and knowledge of the platforms. Using a tool like OnlineExamMaker will let you accelerate your recruitment process while ensuring that only the best candidates make it to your team. OnlineExamMaker lets you create tailored, data-driven tests to provide you with the confidence for unbiased hiring decisions and find that perfect social media manager who will drive your business’s success.