Getting the right digital marketer will either make or break your marketing efforts. Along with technical capabilities for running effective campaigns, a great digital marketer will communicate with and work with people and will be agile with the ever-changing dynamics of the industry.
This guide provides a framework for potential candidates’ needed competencies for both essential soft and hard skills, joined with practical online tools for assessments, such as OnlineExamMaker.
- What Soft Skills Are Essential for Digital Marketers?
- Top 4 Hard Skills That Are Required for A Digital Marketer
- How to Make A Digital Marketer Skills Assessment in OnlineExamMaker?
What Soft Skills Are Essential for Digital Marketers?
While technical proficiency is important, it’s often the soft skills that will make a digital marketer successful. Here are the key soft skills to look for.
Communicational skills
Marketers have to articulate ideas in a much clearer manner while creating engaging content, communicating with the teams, or even pitching a certain strategy to the stakeholders.
Creativity and innovation
With today’s fiercely competitive markets, it becomes rather indispensable to think out of the box in devising attention-catching campaigns.
Adaptability
These days, digital marketing trends keep changing within a short period. A good marketer will always go with the flow and learn every new tool and every new methodology whenever necessary.
Analytical thinking
A marketer needs to study data, understand how campaigns work, and make data-driven decisions for further improvements.
Teamwork
In digital marketing, many people can work on the same material: designers, writers, and developers, so every marketer should just love teaming up.
Top 4 Hard Skills That Are Required for A Digital Marketer
Apart from the above soft skills, digital marketing also requires a few key hard skills. Herein, four are described as arguably amongst the very best.
1. Expertise in Search Engine Optimization-SEM
This is about search engine optimization and search engine marketing, which are two major aspects of digital marketing. He should be capable of making the content appropriate for the search engine and then doing paid advertising by running smooth and effective campaigns.
Pro Tip
You can build a professional digital marketing assessment with our free online quiz maker.
2. Data analytics
Previous experience working with Google Analytics or HubSpot will enable us to track website traffic, measure campaign performance, and many other practical insights.
3. Content marketing
Has good knowledge of content strategy, creation, management, and distribution of valuable content that builds brand awareness and audience engagement.
4. Social media management
Amongst all, the digital marketer must know the way to manage different social media platforms such as Facebook, Instagram, LinkedIn, and TikTok for more reach and engagement.
How to Make A Digital Marketer Skills Assessment in OnlineExamMaker?
This all-in-one online assessment platform will help effectively conduct digital marketers’ assessments regarding their skill sets. Steps to follow below!
Create Your Next Quiz/Exam with OnlineExamMaker
Step 1: Create focused questions about marketing
Using the functionality in OnlineExamMaker to create focused questions in the format you may need: multiple choice, true/false, or short answer, ask your test candidates to comment on what they would do with a sample Google Analytics report or to optimize a blog post provided in the question for SEO.
Step 2: Integrate scenario-based activities
Instead, give them more practical elements-for example, elaborate on what a certain post on social media would look or sound like, or develop a mini content strategy. That way, candidates can show how they’d solve real-life problems with creative problem-solving approaches.
Step 3: Timed exam
Utilize the timed examination functionality in OnlineExamMaker to examine a candidate on his or her actual performance under time pressure, which is considered important for present digital marketing positions that need speed.
Step 4: Performance metrics analysis
Once the tests are through, let strong analytics go to work on the platform to glean useful insights about the strengths and weaknesses of each candidate, making sure it’s a data-driven selection process.
Step 5: Pair with interviews
Conclude from the results to make further assessments about soft skills communication and flexibility, for example, during subsequent interviews.
Now, let’s go deep into the assessment of soft and hard skills by digital marketers to pick out the best among them. Knowing these traits well and being guided by tools like OnlineExamMaker will lead you to make fast hiring with results that turn into valuable assets for the company’s marketing performance. OnlineExamMaker is one stop that makes your recruitment process easier by creating customized skill tests for you and provides in-depth analytics to help you find the right fit for your organization.
