Negative keywords in Google Ads are terms or phrases you add to your campaigns to prevent your ads from appearing in searches that are irrelevant to your offerings. This helps optimize your ad spend by focusing on high-quality traffic.
## Why Use Negative Keywords?
– Improve Relevance: Ensure ads only show for searches aligned with your products or services, reducing wasted impressions.
– Increase ROI: By filtering out unqualified clicks, you can lower costs and boost conversion rates.
– Enhance Quality Score: Google rewards targeted ads with better ad rankings and lower costs per click.
## How to Implement Negative Keywords
1. Access Your Account: Log into Google Ads and navigate to the Keywords section of your campaign.
2. Add Negative Keywords: Use the negative keyword tool to enter words or phrases. Options include broad match, phrase match, or exact match.
3. Keyword Levels: Apply at the account, campaign, or ad group level for precise control.
4. Research Tools: Utilize Google’s Keyword Planner or search term reports to identify irrelevant queries.
## Best Practices
– Regular Review: Monitor search term reports weekly to add new negative keywords based on actual searches.
– Broad vs. Specific: Start with broad negatives to block general mismatches, then refine with exact phrases.
– Common Examples: For a shoe store, add negatives like “free,” “cheap,” or “repair” to avoid non-purchase intent searches.
– Avoid Overblocking: Be cautious not to exclude potentially valuable traffic; test and iterate.
By strategically using negative keywords, advertisers can refine their targeting and achieve better campaign performance.
Table of Contents
- Part 1: Create An Amazing Google Ads Negative Keywords Quiz Using AI Instantly in OnlineExamMaker
- Part 2: 20 Google Ads Negative Keywords Quiz Questions & Answers
- Part 3: AI Question Generator – Automatically Create Questions for Your Next Assessment
Part 1: Create An Amazing Google Ads Negative Keywords Quiz Using AI Instantly in OnlineExamMaker
The quickest way to assess the Google Ads Negative Keywords knowledge of candidates is using an AI assessment platform like OnlineExamMaker. With OnlineExamMaker AI Question Generator, you are able to input content—like text, documents, or topics—and then automatically generate questions in various formats (multiple-choice, true/false, short answer). Its AI Exam Grader can automatically grade the exam and generate insightful reports after your candidate submit the assessment.
Overview of its key assessment-related features:
● Create up to 10 question types, including multiple-choice, true/false, fill-in-the-blank, matching, short answer, and essay questions.
● Automatically generates detailed reports—individual scores, question report, and group performance.
● Instantly scores objective questions and subjective answers use rubric-based scoring for consistency.
● API and SSO help trainers integrate OnlineExamMaker with Google Classroom, Microsoft Teams, CRM and more.
Automatically generate questions using AI
Part 2: 20 Google Ads Negative Keywords Quiz Questions & Answers
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1. What is the primary purpose of negative keywords in Google Ads?
A. To increase bid amounts for specific keywords
B. To prevent ads from showing for irrelevant searches
C. To expand the reach of ad campaigns
D. To automatically generate new keywords
Answer: B
Explanation: Negative keywords help advertisers avoid wasting budget on searches that are not relevant to their products or services, ensuring ads are targeted more effectively.
2. Which match type for negative keywords allows ads to be excluded if the search includes the exact term?
A. Broad match
B. Phrase match
C. Exact match
D. Modified broad match
Answer: C
Explanation: Exact match negative keywords block ads only for searches that exactly match the term, providing precise control over exclusions.
3. How do negative keywords differ from regular keywords in Google Ads?
A. Negative keywords increase ad visibility
B. Negative keywords prevent ads from showing for certain terms
C. Negative keywords always cost more per click
D. Negative keywords are only used in display campaigns
Answer: B
Explanation: While regular keywords trigger ads, negative keywords ensure ads do not appear for specified terms, improving campaign efficiency.
4. In Google Ads, where can you add negative keywords?
A. Only at the account level
B. Only at the campaign level
C. At the account, campaign, or ad group level
D. Only in the keyword planner tool
Answer: C
Explanation: Negative keywords can be added at different levels to provide flexibility in managing ad exclusions across the account structure.
5. What happens if a search query contains a negative keyword?
A. The ad is guaranteed to show
B. The ad will not show for that query
C. The bid price increases automatically
D. The keyword quality score drops
Answer: B
Explanation: If a search includes a negative keyword, the ad is filtered out, helping to avoid irrelevant traffic and optimize ad spend.
6. Which of the following is an example of a broad match negative keyword?
A. [red shoes]
B. “red shoes”
C. red shoes
D. +red +shoes
Answer: C
Explanation: Broad match negative keywords block ads for any search that contains the term in any order, offering wide exclusion.
7. Why might an advertiser use negative keywords in a campaign for luxury watches?
A. To target only cheap watches
B. To exclude searches for “cheap watches” or “fake watches”
C. To increase the number of ad impressions
D. To add more positive keywords
Answer: B
Explanation: Negative keywords help exclude low-quality or irrelevant searches, ensuring the campaign focuses on high-intent users for luxury items.
8. What is a potential benefit of using negative keywords?
A. Higher click-through rates
B. Increased competition in auctions
C. More ad placements on irrelevant sites
D. Lower overall ad performance
Answer: A
Explanation: By excluding irrelevant searches, negative keywords can improve click-through rates by showing ads to more qualified audiences.
9. Can negative keywords be used in both Search and Display campaigns?
A. Yes, in both
B. Only in Search campaigns
C. Only in Display campaigns
D. Neither, they are not supported
Answer: A
Explanation: Negative keywords apply to both Search and Display campaigns, allowing advertisers to refine targeting across networks.
10. If you add “free” as a negative keyword, what will happen?
A. Ads will show for all searches except those with “free”
B. Ads will only show for searches with “free”
C. The keyword will be converted to a positive one
D. No change in ad behavior
Answer: A
Explanation: Adding “free” as a negative keyword prevents ads from appearing in searches containing that term, such as “free samples,” to avoid unqualified traffic.
11. How does using negative keywords affect your Quality Score?
A. It directly lowers Quality Score
B. It can indirectly improve Quality Score by increasing relevance
C. It has no effect on Quality Score
D. It only affects Display campaigns
Answer: B
Explanation: By making ads more relevant through exclusions, negative keywords can lead to better engagement metrics, potentially boosting Quality Score.
12. What is the correct way to add a negative keyword in Google Ads?
A. Prefix it with a minus sign (-) in the keyword list
B. Use it directly without any symbol
C. Add it as a regular keyword with a high bid
D. Only through the Google Ads editor
Answer: A
Explanation: Negative keywords are added by prefixing the term with a minus sign, such as -free, in the campaign settings.
13. Which negative keyword match type is most restrictive?
A. Broad match
B. Phrase match
C. Exact match
D. All are equally restrictive
Answer: C
Explanation: Exact match negative keywords are the most restrictive, as they only exclude searches that exactly match the term, minimizing over-exclusion.
14. In a campaign for running shoes, why might “soccer” be a good negative keyword?
A. To attract soccer-related searches
B. To exclude searches for soccer cleats, which are unrelated
C. To increase bids on sports keywords
D. To add more variety to ad groups
Answer: B
Explanation: Adding “soccer” as a negative keyword prevents ads from showing for irrelevant sports like soccer, focusing on running-specific queries.
15. What could happen if you don’t use negative keywords?
A. Ads will only show for exact matches
B. You might waste money on irrelevant clicks
C. Campaigns will pause automatically
D. Keywords will convert to negative ones
Answer: B
Explanation: Without negative keywords, ads may appear for unrelated searches, leading to inefficient spending and lower ROI.
16. Can you use negative keywords with dynamic search ads?
A. No, they are not compatible
B. Yes, to refine the auto-generated targets
C. Only in specific regions
D. Yes, but only for images
Answer: B
Explanation: Negative keywords can be used with dynamic search ads to exclude irrelevant pages or queries from triggering ads.
17. How do negative keywords impact cost-per-click (CPC)?
A. They always increase CPC
B. They can lower CPC by improving ad relevance
C. They have no effect on CPC
D. They raise CPC for all keywords
Answer: B
Explanation: By reducing irrelevant impressions, negative keywords can lead to higher-quality traffic, potentially lowering CPC through better auction performance.
18. What is a common mistake when using negative keywords?
A. Adding too many, which over-restricts traffic
B. Not adding any at all
C. Using only positive keywords
D. Both A and B
Answer: D
Explanation: Overusing negative keywords can limit reach, while underusing them can lead to wasted ad spend, so balance is key.
19. In Google Ads, can negative keywords be keyword lists?
A. No, they must be added individually
B. Yes, through shared libraries
C. Only for video campaigns
D. Yes, but only for search partners
Answer: B
Explanation: Negative keyword lists can be created and shared across campaigns via the shared library, saving time and ensuring consistency.
20. Why are negative keywords especially useful for e-commerce campaigns?
A. To promote physical stores only
B. To exclude searches for competitors or unrelated products
C. To increase shipping costs
D. To limit ad scheduling
Answer: B
Explanation: In e-commerce, negative keywords help filter out searches for rival brands or non-matching items, directing traffic to relevant products and improving conversion rates.
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Part 3: AI Question Generator – Automatically Create Questions for Your Next Assessment
Automatically generate questions using AI