Search intent, also known as user intent, refers to the underlying purpose or goal behind a user’s search query on platforms like search engines. It categorizes queries into key types:
– Informational intent: When users seek knowledge or answers, such as “how to bake a cake,” aiming to learn or gather information.
– Navigational intent: When users are looking for a specific website or page, like “Facebook login,” to directly access a known destination.
– Transactional intent: When users intend to make a purchase or take action, such as “buy iPhone online,” indicating readiness to complete a transaction.
– Commercial investigation intent: When users research options before buying, like “best laptops under $1000,” to compare products or services.
Understanding search intent helps optimize content, improve search engine rankings, and enhance user experiences by aligning results with what users truly want.
Table of contents
- Part 1: Create an amazing search intent quiz using AI instantly in OnlineExamMaker
- Part 2: 20 search intent quiz questions & answers
- Part 3: Automatically generate quiz questions using AI Question Generator
Part 1: Create an amazing search intent quiz using AI instantly in OnlineExamMaker
The quickest way to assess the search intent knowledge of candidates is using an AI assessment platform like OnlineExamMaker. With OnlineExamMaker AI Question Generator, you are able to input content—like text, documents, or topics—and then automatically generate questions in various formats (multiple-choice, true/false, short answer). Its AI Exam Grader can automatically grade the exam and generate insightful reports after your candidate submit the assessment.
Overview of its key assessment-related features:
● Create up to 10 question types, including multiple-choice, true/false, fill-in-the-blank, matching, short answer, and essay questions.
● Automatically generates detailed reports—individual scores, question report, and group performance.
● Instantly scores objective questions and subjective answers use rubric-based scoring for consistency.
● API and SSO help trainers integrate OnlineExamMaker with Google Classroom, Microsoft Teams, CRM and more.
Automatically generate questions using AI
Part 2: 20 search intent quiz questions & answers
or
1. Question: What type of search intent is typically associated with the query “how to fix a leaky faucet”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: This query seeks step-by-step guidance or knowledge, which aligns with gathering information rather than purchasing or navigating to a specific site.
2. Question: Which search intent is most likely for the query “Facebook login”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: B. Navigational
Explanation: The query aims to locate a specific website or page, indicating the user wants to navigate directly to Facebook.
3. Question: For the query “buy iPhone 14 online,” what is the primary search intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: C. Transactional
Explanation: This query expresses a desire to make a purchase, focusing on completing a transaction like buying a product.
4. Question: What search intent category does “best running shoes reviews” fall under?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: D. Commercial Investigation
Explanation: The query involves researching options and comparing products, which is typical for users in the decision-making phase before buying.
5. Question: If a user searches “weather in New York today,” what is the intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: The query is for current, factual data about the weather, indicating a need for immediate, non-commercial information.
6. Question: Which intent is represented by the query “sign up for Netflix”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: C. Transactional
Explanation: This query implies an action to subscribe or complete a service signup, which is a form of transaction.
7. Question: The query “Wikipedia history of ancient Rome” best represents which search intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: Users are seeking educational content or knowledge about a topic, without any intent to buy or navigate specifically.
8. Question: What is the likely intent for “Amazon Prime membership”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: D. Commercial Investigation
Explanation: This query involves exploring details about a service, suggesting the user is researching before committing to a purchase.
9. Question: For “Google homepage,” which search intent applies?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: B. Navigational
Explanation: The query directly targets a specific site, indicating the user wants to access Google’s main page.
10. Question: The query “compare Samsung vs. iPhone” indicates what type of intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: D. Commercial Investigation
Explanation: This involves comparing products to evaluate options, which is a research phase in the buying process.
11. Question: What search intent is common for queries like “free online courses”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: Users are looking for free resources or learning opportunities, focusing on acquiring knowledge.
12. Question: Which intent is associated with “book flight to Paris”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: C. Transactional
Explanation: This query suggests an intent to complete a booking or purchase for travel services.
13. Question: For “YouTube channel subscription,” what is the primary intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: C. Transactional
Explanation: Subscribing is an action that involves interacting with a service, akin to a micro-transaction.
14. Question: The query “symptoms of flu” represents which search intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: This seeks health-related advice or details, indicating a quest for information.
15. Question: What intent is likely for “best deals on Black Friday”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: D. Commercial Investigation
Explanation: Users are researching sales and deals, preparing for potential purchases without immediate action.
16. Question: For “ESPN live scores,” which intent is most appropriate?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: B. Navigational
Explanation: This targets a specific site for real-time updates, focusing on direct access.
17. Question: The query “download Adobe Photoshop free trial” suggests what intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: C. Transactional
Explanation: This involves downloading and potentially starting a trial, which is a step toward a transaction.
18. Question: What search intent is indicated by “learn Spanish online”?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: The query is about acquiring language skills, emphasizing learning over buying.
19. Question: For “eBay auctions ending soon,” which intent applies?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: D. Commercial Investigation
Explanation: Users are scouting for opportunities, researching auctions before bidding.
20. Question: The query “map of London underground” best fits which search intent?
Options:
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
Answer: A. Informational
Explanation: This seeks visual or directional information for planning, without commercial elements.
or
Part 3: Automatically generate quiz questions using OnlineExamMaker AI Question Generator
Automatically generate questions using AI