20 Amazon Seller Central Quiz Questions and Answers

1. Question: What is the primary purpose of Amazon Seller Central?
A) To purchase products from Amazon.
B) To manage and sell products on Amazon.
C) To handle customer returns only.
D) To create advertising campaigns for buyers.
Answer: B
Explanation: Amazon Seller Central is a dashboard where sellers can list products, manage inventory, track orders, and handle sales operations on the Amazon marketplace.

2. Question: Which feature in Seller Central allows sellers to monitor stock levels?
A) Advertising Console.
B) Inventory Dashboard.
C) Order Reports.
D) Performance Metrics.
Answer: B
Explanation: The Inventory Dashboard in Seller Central provides real-time updates on stock levels, helping sellers avoid stockouts and manage replenishment.

3. Question: What does FBA stand for in the context of Amazon Seller Central?
A) Fulfillment By Amazon.
B) Free Business Account.
C) Fast Buyer Access.
D) Full Brand Approval.
Answer: A
Explanation: FBA, or Fulfillment By Amazon, is a service where Amazon handles storage, packing, and shipping of products, allowing sellers to focus on sales and listings.

4. Question: How can sellers access their sales reports in Seller Central?
A) Through the Advertising tab.
B) Via the Reports section.
C) In the Customer Service area.
D) Under Account Settings.
Answer: B
Explanation: The Reports section in Seller Central offers detailed sales data, including revenue, units sold, and performance metrics, to help sellers analyze their business.

5. Question: What is required to create a new product listing in Seller Central?
A) A valid credit card only.
B) Product details like title, description, and images.
C) Buyer feedback scores.
D) Advertising budget allocation.
Answer: B
Explanation: To create a listing, sellers must provide accurate product details, including title, description, bullet points, images, and categories, to comply with Amazon’s guidelines.

6. Question: Which tool in Seller Central helps track order fulfillment status?
A) Inventory Manager.
B) Manage Orders.
C) Performance Notifications.
D) Brand Registry.
Answer: B
Explanation: The Manage Orders tool allows sellers to view, update, and track the status of orders, including shipping and delivery details.

7. Question: What does Amazon’s Account Health dashboard monitor?
A) Seller’s personal health metrics.
B) Compliance with Amazon policies and performance.
C) Daily advertising spend.
D) Customer purchase history.
Answer: B
Explanation: The Account Health dashboard tracks metrics like order defect rate, on-time delivery, and policy compliance to ensure sellers maintain good standing on Amazon.

8. Question: How are referral fees calculated in Seller Central?
A) As a fixed amount per product.
B) As a percentage of the item’s selling price.
C) Based on the seller’s advertising costs.
D) Only for international sales.
Answer: B
Explanation: Referral fees are a percentage of the item’s selling price, varying by product category, and are deducted from the seller’s proceeds as part of Amazon’s fees.

9. Question: What is the role of the Brand Registry in Seller Central?
A) To register buyers for promotions.
B) To protect intellectual property and manage brand content.
C) To handle inventory storage.
D) To process refunds.
Answer: B
Explanation: Brand Registry allows brand owners to protect their trademarks, control product listings, and use enhanced brand content features on Amazon.

10. Question: Which shipping method is managed entirely by Amazon under FBA?
A) Seller-fulfilled shipping.
B) Multi-Channel Fulfillment.
C) Prime-eligible shipping.
D) Standard carrier shipping.
Answer: C
Explanation: FBA enables Prime-eligible shipping, where Amazon handles the entire process, ensuring fast delivery and access to Prime benefits for customers.

11. Question: How can sellers handle customer returns in Seller Central?
A) Through the Advertising tab.
B) Via the Manage Returns feature.
C) In the Inventory section.
D) Under Sales Reports.
Answer: B
Explanation: The Manage Returns feature allows sellers to process, approve, or dispute returns, ensuring compliance with Amazon’s return policies.

12. Question: What is the purpose of Amazon’s A+ Content in Seller Central?
A) To enhance product descriptions with rich media.
B) To automate inventory updates.
C) To generate sales reports.
D) To handle customer communications.
Answer: A
Explanation: A+ Content lets sellers create detailed, visually appealing product pages with images, videos, and text to improve customer engagement and sales.

13. Question: Which report in Seller Central shows traffic sources for products?
A) Business Reports.
B) Traffic Reports.
C) Sales and Traffic Reports.
D) Inventory Reports.
Answer: C
Explanation: Sales and Traffic Reports provide insights into how customers find products, including sources like search, ads, or external links, to optimize marketing strategies.

14. Question: What must sellers do to participate in Amazon’s Sponsored Products?
A) Set up a separate buyer account.
B) Create and fund an advertising campaign.
C) Only list products in specific categories.
D) Wait for Amazon’s invitation.
Answer: B
Explanation: To use Sponsored Products, sellers must set up and fund campaigns in the Advertising Console, bidding on keywords to promote their listings.

15. Question: How does Amazon calculate the storage fees for FBA inventory?
A) Based on the weight of the products only.
B) As a monthly fee per cubic foot of space used.
C) Only for products sold.
D) As a flat rate per seller account.
Answer: B
Explanation: Storage fees for FBA are calculated monthly based on the volume (cubic feet) of inventory stored in Amazon’s fulfillment centers.

16. Question: What is the key benefit of using the FBM (Fulfillment by Merchant) option?
A) Amazon handles all shipping.
B) Sellers retain full control over fulfillment.
C) It’s free of all fees.
D) It guarantees Prime eligibility.
Answer: B
Explanation: FBM allows sellers to manage their own shipping and fulfillment, giving them more control over costs and customer interactions, though they handle all logistics.

17. Question: In Seller Central, how can sellers view and respond to customer messages?
A) Through the Reports tab.
B) Via the Case Log or Messages section.
C) In the Inventory Dashboard.
D) Under Advertising Settings.
Answer: B
Explanation: The Case Log and Messages section enables sellers to view, respond to, and manage customer inquiries, returns, and issues directly.

18. Question: What does the ‘Order Defect Rate’ metric indicate in Seller Central?
A) The rate of defective products received.
B) The percentage of orders with negative feedback.
C) How quickly orders are shipped.
D) The cost of advertising per order.
Answer: B
Explanation: The Order Defect Rate measures the percentage of orders with issues like negative reviews or A-to-Z claims, impacting account health.

19. Question: Which feature helps sellers run promotions in Seller Central?
A) Inventory Manager.
B) Promotions Dashboard.
C) Advertising Console.
D) Sales Reports.
Answer: B
Explanation: The Promotions Dashboard allows sellers to create and manage deals, discounts, and coupons to attract more customers and boost sales.

20. Question: How can sellers ensure compliance with Amazon’s tax policies in Seller Central?
A) By ignoring tax settings.
B) Through the Tax Settings in Account Info.
C) Only for international sales.
D) Via the Advertising tab.
Answer: B
Explanation: The Tax Settings section in Account Info helps sellers configure VAT, sales tax, and other requirements to comply with Amazon’s and local tax regulations.