20 Amazon PPC Quiz Questions and Answers

1. Question: What does PPC stand for in Amazon advertising?
Options:
A) Pay Per Click
B) Product Promotion Campaign
C) Per Product Cost
D) Personal Purchase Code
Answer: A) Pay Per Click
Explanation: PPC stands for Pay Per Click, which is an advertising model where advertisers pay a fee each time one of their ads is clicked, allowing for targeted promotion on Amazon.

2. Question: Which of the following is a type of Amazon PPC campaign?
Options:
A) Sponsored Products
B) Sponsored Reviews
C) Sponsored Subscriptions
D) Sponsored Emails
Answer: A) Sponsored Products
Explanation: Sponsored Products is a type of Amazon PPC campaign that promotes individual product listings in search results and on product detail pages, helping to increase visibility and sales.

3. Question: What is the primary metric used to measure the efficiency of Amazon PPC campaigns?
Options:
A) ACOS (Advertising Cost of Sales)
B) CTR (Click-Through Rate)
C) ROI (Return on Investment)
D) impressions
Answer: A) ACOS (Advertising Cost of Sales)
Explanation: ACOS measures the ratio of ad spend to attributed sales, helping advertisers evaluate the profitability of their campaigns by showing how much is spent for every dollar of sales generated.

4. Question: In Amazon PPC, what does automatic targeting allow advertisers to do?
Options:
A) Let Amazon select keywords based on product data
B) Manually choose every keyword
C) Target only specific demographics
D) Schedule ads for specific times
Answer: A) Let Amazon select keywords based on product data
Explanation: Automatic targeting uses Amazon’s algorithms to choose relevant keywords and placements based on the product, simplifying campaign setup while potentially reaching a broader audience.

5. Question: What bidding strategy involves setting a maximum amount you’re willing to pay for a click?
Options:
A) Manual bidding
B) Dynamic bidding – down only
C) Fixed bidding
D) Automated bidding
Answer: A) Manual bidding
Explanation: Manual bidding allows advertisers to set their own maximum bid for each keyword, giving them control over costs while optimizing for performance based on data.

6. Question: Which Amazon PPC campaign type is best for promoting a brand’s overall store?
Options:
A) Sponsored Brands
B) Sponsored Products
C) Sponsored Display
D) Sponsored Videos
Answer: A) Sponsored Brands
Explanation: Sponsored Brands campaigns showcase a brand’s logo, headline, and multiple products, driving traffic to a custom landing page to build brand awareness and promote the store as a whole.

7. Question: What does a high CTR indicate in Amazon PPC?
Options:
A) Ads are relevant and engaging to viewers
B) Low conversion rates
C) High ad spend with no sales
D) Poor keyword selection
Answer: A) Ads are relevant and engaging to viewers
Explanation: CTR (Click-Through Rate) measures the percentage of viewers who click on an ad, indicating that the ad content is appealing and well-targeted, which can lead to better campaign performance.

8. Question: In Amazon PPC, what is negative targeting used for?
Options:
A) To exclude irrelevant keywords and placements
B) To increase bids on popular keywords
C) To target only high-traffic areas
D) To automatically adjust ad budgets
Answer: A) To exclude irrelevant keywords and placements
Explanation: Negative targeting helps refine campaigns by preventing ads from showing for specified keywords or audiences, reducing wasted spend on uninterested customers.

9. Question: Which factor does Amazon consider when determining ad rank in PPC auctions?
Options:
A) Bid amount and relevance
B) Product price only
C) Seller feedback ratings
D) Shipping speed
Answer: A) Bid amount and relevance
Explanation: Ad rank is determined by a combination of the bid amount and the ad’s relevance to the search query, ensuring that the most pertinent ads appear higher while rewarding quality.

10. Question: What is the purpose of A/B testing in Amazon PPC?
Options:
A) To compare different ad creatives for performance
B) To increase overall ad budget
C) To target new geographic regions
D) To reduce keyword bids
Answer: A) To compare different ad creatives for performance
Explanation: A/B testing involves running variations of ads to identify which performs better in terms of clicks, conversions, and sales, allowing for data-driven optimizations.

11. Question: In Amazon PPC, what does ROAS stand for?
Options:
A) Return on Advertising Spend
B) Rate of Ad Sales
C) Revenue Over Ad Spend
D) Return on All Sales
Answer: A) Return on Advertising Spend
Explanation: ROAS calculates the revenue generated for every dollar spent on ads, helping advertisers assess the effectiveness and profitability of their campaigns.

12. Question: Which placement option in Amazon PPC allows ads to appear on product detail pages?
Options:
A) Top of search
B) Product pages
C) Related products
D) Amazon homepage
Answer: A) Top of search
Explanation: The top of search placement shows ads at the top of search results, but ads can also appear on product detail pages through Sponsored Products, enhancing visibility during the shopping process.

13. Question: What is the benefit of using broad match keywords in Amazon PPC?
Options:
A) Reach a wider audience with variations of the keyword
B) Ensure exact matches only
C) Limit ads to specific phrases
D) Reduce competition
Answer: A) Reach a wider audience with variations of the keyword
Explanation: Broad match keywords allow ads to trigger for related searches, expanding reach and potential traffic, though it requires monitoring to avoid irrelevant clicks.

14. Question: In Amazon PPC, how can advertisers optimize for conversions?
Options:
A) By analyzing and adjusting bids based on performance data
B) By increasing ad frequency
C) By disabling all keywords
D) By lowering product prices
Answer: A) By analyzing and adjusting bids based on performance data
Explanation: Optimization involves using metrics like ACOS and conversion rates to tweak bids, keywords, and targeting, ensuring ads drive more sales efficiently.

15. Question: What is dynamic bidding in Amazon PPC?
Options:
A) Automatically adjusting bids in real-time based on likelihood to convert
B) Setting a fixed bid for all keywords
C) Manually changing bids daily
D) Bidding only on high-traffic keywords
Answer: A) Automatically adjusting bids in real-time based on likelihood to convert
Explanation: Dynamic bidding uses Amazon’s algorithms to increase or decrease bids instantly based on factors like user behavior, maximizing the chances of conversions.

16. Question: Which Amazon PPC feature helps in retargeting customers who have viewed your products?
Options:
A) Sponsored Display
B) Sponsored Products
C) Sponsored Brands
D) Automatic campaigns
Answer: A) Sponsored Display
Explanation: Sponsored Display allows for retargeting by showing ads to audiences who have previously interacted with your products on or off Amazon, boosting remarketing efforts.

17. Question: What does a low ACOS indicate about an Amazon PPC campaign?
Options:
A) The campaign is profitable
B) The campaign is generating high costs with low sales
C) The ad is not being clicked
D) Keywords are irrelevant
Answer: A) The campaign is profitable
Explanation: A low ACOS means that the ad spend is resulting in high sales relative to costs, indicating an efficient and successful campaign.

18. Question: In Amazon PPC, what is the role of the keyword harvest tool?
Options:
A) To identify new keywords based on search term reports
B) To delete underperforming keywords
C) To set automatic bids
D) To create ad creatives
Answer: A) To identify new keywords based on search term reports
Explanation: The keyword harvest tool analyzes search terms from campaigns to suggest new, relevant keywords, helping expand and refine targeting strategies.

19. Question: Which bidding strategy is ideal for beginners in Amazon PPC?
Options:
A) Automatic bidding
B) Manual bidding with exact matches
C) Dynamic bidding only
D) Fixed bidding
Answer: A) Automatic bidding
Explanation: Automatic bidding lets Amazon manage bids based on goals, making it easier for beginners to start campaigns without deep expertise in bid management.

20. Question: What is the key to successful long-term Amazon PPC management?
Options:
A) Continuous monitoring and optimization
B) Running ads without changes
C) Focusing only on low-cost keywords
D) Increasing bids aggressively
Answer: A) Continuous monitoring and optimization
Explanation: Successful PPC management involves regularly reviewing performance metrics, adjusting strategies, and optimizing elements like bids and keywords to sustain and improve results over time.