{"id":68957,"date":"2025-07-27T22:45:26","date_gmt":"2025-07-27T22:45:26","guid":{"rendered":"https:\/\/onlineexammaker.com\/kb\/?p=68957"},"modified":"2025-08-27T04:10:10","modified_gmt":"2025-08-27T04:10:10","slug":"15-marketing-concepts-quiz-questions-and-answers-ko","status":"publish","type":"post","link":"https:\/\/onlineexammaker.com\/kb\/ko\/15-marketing-concepts-quiz-questions-and-answers-ko\/","title":{"rendered":"15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 \uc9c8\ubb38\uacfc \ub2f5\ubcc0"},"content":{"rendered":"<p>\ub9c8\ucf00\ud305 \uac1c\ub150\uc740 \ub9c8\ucf00\ud305 \uc2e4\uc2b5\uc744 \uc548\ub0b4\ud558\ub294 \uae30\ubcf8 \uc6d0\uce59\uacfc \uc544\uc774\ub514\uc5b4\uc785\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \uac00\uce58 \ucc3d\ucd9c \ubc0f \uc870\uc9c1 \ubaa9\ud45c \ub2ec\uc131\uc744\uc704\ud55c \ud504\ub808\uc784 \uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\ub144\uc5d0 \uac78\uccd0 \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uacfc \uc18c\ube44\uc790 \uae30\ub300\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uac1c\ub150\uc774 \uac1c\ubc1c\ub418\uace0 \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc774 \uae30\uc0ac\uc5d0\uc11c <\/h3>\n<ul class=\"article_list\">\n<li> <a href = \"#1\"> 1 \ubd80 : OnlineExamMaker\uc5d0\uc11c AI\ub97c \uc989\uc2dc \uc0ac\uc6a9\ud558\ub294 \ub180\ub77c\uc6b4 \ub9c8\ucf00\ud305 \uac1c\ub150 \ub9cc\ub4e4\uae30 \ud034\uc988 <\/a> <\/li>\n<li> <a href = \"#2\"> 2 \ubd80 : 15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 \uc9c8\ubb38 \ubc0f \ub2f5\ubcc0 <\/a> <\/li>\n<li> <a href = \"#3\"> \ud30c\ud2b8 3 : AI \uc9c8\ubb38 \uc0dd\uc131\uae30 &#8211; \ub2e4\uc74c \ud3c9\uac00\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \uc790\ub3d9\uc73c\ub85c \uc791\uc131 <\/a> <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/OnlineExamMaker.com\/kb\/wp-content\/uploads\/2023\/07\/Marketing-concepts-quiz.webp\" alt=\"\"\/><\/p>\n<h3 id = \"1\"> 1 \ubd80 : AI Online Examaker\uc5d0\uc11c AI\ub97c \uc989\uc2dc \uc0ac\uc6a9\ud558\ub294 \ub180\ub77c\uc6b4 \ub9c8\ucf00\ud305 \uac1c\ub150 \ub9cc\ub4e4\uae30 \ud034\uc988 <\/h3>\n<p>\ub9c8\ucf00\ud305 \uac1c\ub150\uc744 \ud3c9\uac00\ud558\ub294 \uac00\uc7a5 \ube60\ub978 \ubc29\ubc95\uc740 \ud6c4\ubcf4\uc790\uc5d0 \ub300\ud55c \uc9c0\uc2dd \uc9c0\uc2dd\uc774 Online Examaker\uc640 \uac19\uc740 AI \ud3c9\uac00 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. OnlineExamMaker AI \uc9c8\ubb38 \uc0dd\uc131\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \ud14d\uc2a4\ud2b8, \ubb38\uc11c \ub610\ub294 \uc8fc\uc81c\uc640 \uac19\uc740 \ucf58\ud150\uce20\ub97c \uc785\ub825 \ud55c \ub2e4\uc74c \ub2e4\uc591\ud55c \ud615\uc2dd (\uc608 : \uac1d\uad00\uc2dd, \ucc38\/\uac70\uc9d3, \uc9e7\uc740 \ub2f5\ubcc0)\uc73c\ub85c \uc9c8\ubb38\uc744 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI Exam Grader\ub294 \uc751\uc2dc\uc790\uac00 \ud3c9\uac00\ub97c \uc81c\ucd9c \ud55c \ud6c4 \uc2dc\ud5d8\uc744 \uc790\ub3d9\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \ud1b5\ucc30\ub825\uc788\ub294 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong> \uc8fc\uc694 \ud3c9\uac00 \uad00\ub828 \uae30\ub2a5\uc5d0 \ub300\ud55c \uac1c\uc694 : <\/strong><br \/>\n\u25cf \uac1d\uad00\uc2dd, \uc9c4\uc2e4\/\uac70\uc9d3, \ubc18\uae08\uc561, \uc77c\uce58, \uc9e7\uc740 \ub2f5\ubcc0 \ubc0f \uc5d0\uc138\uc774 \uc9c8\ubb38\uc744 \ud3ec\ud568\ud558\uc5ec \ucd5c\ub300 10 \uac1c\uc758 \uc9c8\ubb38 \uc720\ud615\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<br \/>\n\u25cf \uac1c\ubcc4 \uc810\uc218, \uc9c8\ubb38 \ubcf4\uace0\uc11c \ubc0f \uadf8\ub8f9 \uc131\uacfc \ub4f1 \uc790\uc138\ud55c \ubcf4\uace0\uc11c\ub97c \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud569\ub2c8\ub2e4.<br \/>\n\u25cf \uac1d\uad00\uc801\uc778 \uc9c8\ubb38\uacfc \uc8fc\uad00\uc801\uc778 \ub2f5\ubcc0\uc744 \uc989\uc2dc \uc810\uc218\ub97c \ub9e4\uae30\uace0 \ub8e8 \ube0c\ub9ad \uae30\ubc18 \uc810\uc218\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n\u25cf API \ubc0f SSO\ub294 \ud2b8\ub808\uc774\ub108\uac00 \uc628\ub77c\uc778 \uad50\uc2e4, Microsoft Teams, CRM \ub4f1\uacfc \ud568\uaed8 \uc628\ub77c\uc778 \uad50\uc678\ub97c \ud1b5\ud569 \ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<div class=\"embed_video_blog\">\n<div class=\"embed-responsive embed-responsive-16by9\" style=\"margin-bottom:16px;\">\n <iframe class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/zlqho9igH2Y\"><\/iframe>\n<\/div>\n<\/div>\n<div class=\"getstarted-container\">\n<p style=\"margin-bottom: 13px;\">AI\ub97c \ud65c\uc6a9\ud574 \uc790\ub3d9\uc73c\ub85c \uc9c8\ubb38 \uc0dd\uc131<\/p>\n<div class=\"blog_double_btn clearfix\">\n<div class=\"col-sm-6  col-xs-12\">\n<div class=\"p-style-a\"><a class=\"get_started_btn\" href=\"https:\/\/OnlineExamMaker.com\/features\/ai-question-generator.html?refer=download_questions\" target=\"_blank\" rel=\"noopener\">AI \uc9c8\ubb38 \uc0dd\uc131\uae30<\/a><\/div>\n<div class=\"p-style-b\">\ubaa8\ub4e0 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc9c8\ubb38 \uc0dd\uc131<\/div>\n<\/div>\n<div class=\"col-sm-6  col-xs-12\">\n<div class=\"p-style-a\"><a class=\"get_started_btn\" href=\"https:\/\/OnlineExamMaker.com\/sign-up.html?refer=blog_btn\"> \ud034\uc988 \ub9cc\ub4e4\uae30<\/a><\/div>\n<div class=\"p-style-b\">\uc601\uc6d0\ud788 100% \ubb34\ub8cc<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 id = \"2\"> 2 \ubd80 : 15 \uac1d\uad00\uc2dd \uc9c8\ubb38\uacfc \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988\uc5d0 \ub300\ud55c \ub2f5\ubcc0 <\/h3>\n<p><button id=\"copyquestionsBtn\" type=\"button\" onclick=\"myFunction()\">\uc9c8\ubb38 \ubcf5\uc0ac<\/button>\u00a0\u00a0or\u00a0\u00a0<button id=\"genquestionsBtn\" class=\"genbtnstyle\" type=\"button\" onclick=\"myFunction1()\">AI\ub97c \ud65c\uc6a9\ud55c \uc9c8\ubb38 \uc0dd\uc131<\/button><\/p>\n<div id=\"copy_questions\">\n<p>1. \ub9c8\ucf00\ud305 \uac1c\ub150\uc5d0 \ub300\ud55c \ub2e4\uc74c \uc124\uba85 \uc911 \uc62c\ubc14\ub978 \uac83\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<br \/>\nA. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc81c\ud488, \uac00\uaca9, \uc720\ud1b5, \ucd09\uc9c4\uc758 4P\ub85c \uad6c\uc131\ub41c\ub2e4.<br \/>\nB. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc81c\ud488\uacfc \uac00\uaca9\ub9cc \ud3ec\ud568\ud55c\ub2e4.<br \/>\nC. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc720\ud1b5\uacfc \ucd09\uc9c4\ub9cc \ub2e4\ub8ec\ub2e4.<br \/>\nD. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 5P\ub85c \uad6c\uc131\ub41c\ub2e4.<br \/>\n\uc815\ub2f5: A<br \/>\n\uc124\uba85: \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc81c\ud488(Product), \uac00\uaca9(Price), \uc720\ud1b5(Place), \ucd09\uc9c4(Promotion)\uc758 4P\ub97c \uae30\ubcf8\uc73c\ub85c \ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uacbd\uc7c1\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4.  <\/p>\n<p>2. \uc2dc\uc7a5 \uc138\ubd84\ud654(Market Segmentation)\uc758 \ubaa9\uc801\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<br \/>\nA. \ubaa8\ub4e0 \uc18c\ube44\uc790\ub97c \ud558\ub098\uc758 \uadf8\ub8f9\uc73c\ub85c \ubb36\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uc18c\ube44\uc790\ub97c \ud2b9\uc815\ud55c \uae30\uc900\uc73c\ub85c \ub098\ub204\uc5b4 \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uc81c\ud488 \uac00\uaca9\uc744 \ud1b5\uc77c\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uacbd\uc7c1\uc0ac\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 \uc18c\ube44\uc790\uc758 Needs\uc640 Demographics, Psychographics \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uadf8\ub8f9\ud654\ud558\uc5ec, \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uac8c \ud55c\ub2e4.  <\/p>\n<p>3. SWOT \ubd84\uc11d\uc740 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub098\uc694?<br \/>\nA. \ub0b4\ubd80 \uac15\uc810\uacfc \uc57d\uc810, \uc678\ubd80 \uae30\ud68c\uc640 \uc704\ud611\uc744 \ubd84\uc11d\ud558\ub294 \ub3c4\uad6c\uc774\ub2e4.<br \/>\nB. \uc81c\ud488 \uac00\uaca9\ub9cc\uc744 \uacb0\uc815\ud558\ub294 \ub3c4\uad6c\uc774\ub2e4.<br \/>\nC. \uc18c\ube44\uc790 \ud589\ub3d9\ub9cc\uc744 \uc608\uce21\ud558\ub294 \ub3c4\uad6c\uc774\ub2e4.<br \/>\nD. \uc720\ud1b5 \ucc44\ub110\uc744 \uc124\uacc4\ud558\ub294 \ub3c4\uad6c\uc774\ub2e4.<br \/>\n\uc815\ub2f5: A<br \/>\n\uc124\uba85: SWOT \ubd84\uc11d\uc740 \uae30\uc5c5\uc758 \ub0b4\ubd80 \uc694\uc778(Strengths, Weaknesses)\uacfc \uc678\ubd80 \uc694\uc778(Opportunities, Threats)\uc744 \ud3c9\uac00\ud558\uc5ec \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub3d5\ub294 \uae30\ubcf8\uc801\uc778 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc774\ub2e4.  <\/p>\n<p>4. \ud0c0\uac9f \ub9c8\ucf13(Target Market)\uc744 \uc815\uc758\ud558\uba74?<br \/>\nA. \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \ud2b9\uc815 \uadf8\ub8f9\uc758 \uace0\uac1d\uc744 \uc120\ud0dd\ud558\uc5ec \uc9d1\uc911 \ub9c8\ucf00\ud305\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uacbd\uc7c1\uc0ac\uc758 \uc2dc\uc7a5\uc744 \ube7c\uc557\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uc81c\ud488\uc744 \ubb34\uc791\uc704\ub85c \ud310\ub9e4\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \ud0c0\uac9f \ub9c8\ucf13\uc740 \uc2dc\uc7a5 \uc138\ubd84\ud654 \ud6c4, \uac00\uc7a5 \uc720\ub9dd\ud55c \uc138\uadf8\uba3c\ud2b8\ub97c \uc120\ud0dd\ud558\uc5ec \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ubc30\ubd84\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc744 \uc2e4\uc2dc\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub41c\ub2e4.  <\/p>\n<p>5. \ube0c\ub79c\ub529(Branding)\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<br \/>\nA. \uc81c\ud488\uc758 \uac00\uaca9\uc744 \ub192\uc774\ub294 \uac83\ub9cc \uac00\ub2a5\ud558\ub2e4.<br \/>\nB. \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\uc640 \ucc28\ubcc4\ud654\ub97c \ub192\uc77c \uc218 \uc788\ub2e4.<br \/>\nC. \uc720\ud1b5 \ucc44\ub110\uc744 \uc81c\ud55c\ud55c\ub2e4.<br \/>\nD. \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc5c6\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \ube0c\ub79c\ub529\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub3c5\ud2b9\ud55c \uc774\ubbf8\uc9c0\ub97c \ubd80\uc5ec\ud558\uc5ec \uace0\uac1d\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ucc28\ubcc4\ud654\ub97c \ud1b5\ud574 \uc7a5\uae30\uc801\uc778 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud55c\ub2e4.  <\/p>\n<p>6. \ud504\ub85c\ubaa8\uc158(Promotion)\uc758 \uc720\ud615 \uc911 \ud558\ub098\uac00 \uc544\ub2cc \uac83\uc740?<br \/>\nA. \uad11\uace0(Advertising)<br \/>\nB. \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)<br \/>\nC. \uc81c\ud488 \uac1c\ubc1c(Product Development)<br \/>\nD. \ud64d\ubcf4(Public Relations)<br \/>\n\uc815\ub2f5: C<br \/>\n\uc124\uba85: \ud504\ub85c\ubaa8\uc158\uc758 \uc8fc\uc694 \uc720\ud615\uc740 \uad11\uace0, \ud310\ub9e4 \ucd09\uc9c4, \ud64d\ubcf4, \uac1c\uc778 \ud310\ub9e4 \ub4f1\uc73c\ub85c \uad6c\uc131\ub418\uba70, \uc81c\ud488 \uac1c\ubc1c\uc740 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc758 \uc81c\ud488(Product) \uc601\uc5ed\uc5d0 \uc18d\ud55c\ub2e4.  <\/p>\n<p>7. \uac00\uaca9 \uc804\ub7b5(Pricing Strategy) \uc911 \uc2a4\ud0a4\ubc0d \ud504\ub77c\uc774\uc2f1(Skimming Pricing)\uc740?<br \/>\nA. \uc81c\ud488 \ucd9c\uc2dc \uc2dc \ub192\uc740 \uac00\uaca9\uc744 \uc124\uc815\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uc81c\ud488\uc744 \uc800\ub834\ud55c \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uac00\uaca9\uc744 \uc790\uc8fc \ubcc0\uacbd\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uacbd\uc7c1\uc0ac \uac00\uaca9\uacfc \ub3d9\uc77c\ud558\uac8c \uc124\uc815\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: A<br \/>\n\uc124\uba85: \uc2a4\ud0a4\ubc0d \ud504\ub77c\uc774\uc2f1\uc740 \uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc2dc \ucd08\uae30 \uc218\uc694\ub97c \ud65c\uc6a9\ud574 \ub192\uc740 \uac00\uaca9\uc744 \ucc45\uc815\ud558\uc5ec \uc218\uc775\uc744 \ucd5c\ub300\ud654\ud55c \ud6c4, \uc810\ucc28 \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \uc804\ub7b5\uc774\ub2e4.  <\/p>\n<p>8. \uc720\ud1b5 \ucc44\ub110(Distribution Channel)\uc758 \uc5ed\ud560\uc740?<br \/>\nA. \uc81c\ud488\uc744 \uc0dd\uc0b0\uc790\uc5d0\uac8c \ub418\ud30c\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uc81c\ud488\uc744 \uc0dd\uc0b0\uc790\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uc81c\ud488 \uac00\uaca9\uc744 \uacb0\uc815\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \ub9c8\ucf00\ud305 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \uc720\ud1b5 \ucc44\ub110\uc740 \uc81c\ud488\uc758 \ubb3c\ub9ac\uc801 \uc774\ub3d9\uacfc \uc815\ubcf4 \ud750\ub984\uc744 \uad00\ub9ac\ud558\uc5ec, \uc0dd\uc0b0\uc790\uc640 \uc18c\ube44\uc790 \uc0ac\uc774\uc758 \ud6a8\uc728\uc801\uc778 \uc5f0\uacb0\uc744 \uc81c\uacf5\ud55c\ub2e4.  <\/p>\n<p>9. \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9(Consumer Buying Behavior)\uc744 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778 \uc911 \ud558\ub098\uac00 \uc544\ub2cc \uac83\uc740?<br \/>\nA. \ubb38\ud654(Culture)<br \/>\nB. \uac1c\uc778\uc801 \uc694\uc778(Personal Factors)<br \/>\nC. \uc81c\ud488 \ub514\uc790\uc778(Product Design)<br \/>\nD. \uc815\uce58\uc801 \uc694\uc778(Political Factors) \u2013 \uc5ec\uae30\uc11c \uc81c\ud488 \ub514\uc790\uc778\uc740 \uc694\uc778\uc774\uc9c0\ub9cc, \uc815\uce58\uc801 \uc694\uc778\uc740 \uac04\uc811\uc801\uc774\ub2e4.<br \/>\n\uc815\ub2f5: D<br \/>\n\uc124\uba85: \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9\uc740 \ubb38\ud654, \uc0ac\ud68c\uc801 \uc694\uc778, \uac1c\uc778\uc801 \uc694\uc778, \uc2ec\ub9ac\uc801 \uc694\uc778\uc5d0 \uc758\ud574 \uc601\ud5a5\uc744 \ubc1b\uc73c\uba70, \uc815\uce58\uc801 \uc694\uc778\uc740 \uc678\ubd80 \ud658\uacbd\uc73c\ub85c\uc11c \uac04\uc811\uc801\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc \uc8fc\uc694 \uc694\uc778\uc774 \uc544\ub2c8\ub2e4.  <\/p>\n<p>10. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305(Digital Marketing)\uc758 \uc608\uac00 \uc544\ub2cc \uac83\uc740?<br \/>\nA. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305<br \/>\nB. \uc774\uba54\uc77c \ub9c8\ucf00\ud305<br \/>\nC. \uc804\ud1b5\uc801\uc778 TV \uad11\uace0<br \/>\nD. SEO \ucd5c\uc801\ud654<br \/>\n\uc815\ub2f5: C<br \/>\n\uc124\uba85: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uc628\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud574 \uc774\ub904\uc9c0\uba70, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, SEO \ub4f1\uc774 \ud3ec\ud568\ub418\ub098, \uc804\ud1b5\uc801\uc778 TV \uad11\uace0\ub294 \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0 \uc18d\ud55c\ub2e4.  <\/p>\n<p>11. \ub9c8\ucf00\ud305 \uc870\uc0ac(Marketing Research)\uc758 \ubc29\ubc95 \uc911 \ud558\ub098\uac00 \uc544\ub2cc \uac83\uc740?<br \/>\nA. \uc124\ubb38\uc870\uc0ac(Surveys)<br \/>\nB. \uad00\ucc30(Observation)<br \/>\nC. \uc7ac\ubb34 \ubd84\uc11d(Financial Analysis)<br \/>\nD. \uc2e4\ud5d8(Experiment)<br \/>\n\uc815\ub2f5: C<br \/>\n\uc124\uba85: \ub9c8\ucf00\ud305 \uc870\uc0ac\ub294 \uc2dc\uc7a5 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc704\ud574 \uc124\ubb38\uc870\uc0ac, \uad00\ucc30, \uc2e4\ud5d8 \ub4f1\uc744 \uc0ac\uc6a9\ud558\ub098, \uc7ac\ubb34 \ubd84\uc11d\uc740 \uc7ac\ubb34 \uad00\ub9ac \uc601\uc5ed\uc5d0 \uc18d\ud55c\ub2e4.  <\/p>\n<p>12. \uc81c\ud488 \uc218\uba85 \uc8fc\uae30(Product Life Cycle)\uc758 \ub2e8\uacc4\ub294?<br \/>\nA. \ub3c4\uc785, \uc131\uc7a5, \uc131\uc219, \uc1e0\ud1f4<br \/>\nB. \uc0dd\uc0b0, \ud310\ub9e4, \ub9c8\ucf00\ud305, \uc885\ub8cc<br \/>\nC. \uac00\uaca9, \uc720\ud1b5, \ucd09\uc9c4, \ubd84\uc11d<br \/>\nD. \uc138\ubd84\ud654, \ud0c0\uac9f\ud305, \ud3ec\uc9c0\uc154\ub2dd<br \/>\n\uc815\ub2f5: A<br \/>\n\uc124\uba85: \uc81c\ud488 \uc218\uba85 \uc8fc\uae30\ub294 \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc9c4\uc785\ubd80\ud130 \ud1f4\ucd9c\uae4c\uc9c0\uc758 4\ub2e8\uacc4(\ub3c4\uc785, \uc131\uc7a5, \uc131\uc219, \uc1e0\ud1f4)\ub85c, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc801\ud569\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc801\uc6a9\ud55c\ub2e4.  <\/p>\n<p>13. \uacbd\uc7c1 \ubd84\uc11d(Competitive Analysis)\uc758 \ubaa9\uc801\uc740?<br \/>\nA. \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uc744 \ubb34\uc2dc\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uacbd\uc7c1\uc0ac\uc758 \uc804\ub7b5\uacfc \uc57d\uc810\uc744 \ubd84\uc11d\ud558\uc5ec \ub300\uc751\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uc81c\ud488 \uac00\uaca9\uc744 \ubb34\uc870\uac74 \ub0ae\ucd94\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uace0\uac1d\uc744 \uacbd\uc7c1\uc0ac\ub85c \ubcf4\ub0b4\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \uacbd\uc7c1 \ubd84\uc11d\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\uc0ac\uc758 \uc704\uce58, \uc804\ub7b5, \uac15\uc810\/\uc57d\uc810\uc744 \ud30c\uc545\ud558\uc5ec \uc790\uc0ac \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \ucc28\ubcc4\ud654 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud55c\ub2e4.  <\/p>\n<p>14. \ud3ec\uc9c0\uc154\ub2dd(Positioning) \uc804\ub7b5\uc758 \ud575\uc2ec\uc740?<br \/>\nA. \uc81c\ud488\uc744 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0 \ud310\ub9e4\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uc81c\ud488\uc758 \uc774\ubbf8\uc9c0\uc640 \uc774\uc810\uc744 \uace0\uac1d\uc758 \ub9c8\uc74c\uc18d\uc5d0 \uac01\uc778\uc2dc\ud0a4\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uac00\uaca9\uc744 \ub192\uac8c \uc124\uc815\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uc720\ud1b5\uc744 \uc81c\ud55c\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \ud3ec\uc9c0\uc154\ub2dd\uc740 \uc81c\ud488\uc758 \uace0\uc720\ud55c \uac00\uce58\ub97c \uac15\uc870\ud558\uc5ec \uace0\uac1d\uc758 \uc778\uc2dd\uc5d0 \uc790\ub9ac \uc7a1\uac8c \ud558\uc5ec, \uacbd\uc7c1 \uc81c\ud488\uacfc \ucc28\ubcc4\ud654\ub41c \uc704\uce58\ub97c \ud655\ubcf4\ud55c\ub2e4.  <\/p>\n<p>15. \uc724\ub9ac\uc801 \ub9c8\ucf00\ud305(Ethical Marketing)\uc758 \uc911\uc694\uc131\uc740?<br \/>\nA. \ubc95\uaddc\ub97c \ubb34\uc2dc\ud558\uace0 \ud310\ub9e4\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nB. \uc18c\ube44\uc790 \uad8c\ub9ac\uc640 \ud658\uacbd \ubcf4\ud638\ub97c \uace0\ub824\ud55c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc774\ub2e4.<br \/>\nC. \uac00\uaca9\uc744 \uc778\uc704\uc801\uc73c\ub85c \ub192\uc774\ub294 \uac83\uc774\ub2e4.<br \/>\nD. \uacbd\uc7c1\uc0ac\ub97c \ube44\ubc29\ud558\ub294 \uac83\uc774\ub2e4.<br \/>\n\uc815\ub2f5: B<br \/>\n\uc124\uba85: \uc724\ub9ac\uc801 \ub9c8\ucf00\ud305\uc740 \uc9c4\uc2e4\uc131, \uacf5\uc815\uc131, \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \uac15\uc870\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \uc2e0\ub8b0\uc640 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud55c\ub2e4.<\/p>\n<\/div>\n<p><button id=\"copyquestionsBtn\" type=\"button\" onclick=\"myFunction()\">\uc9c8\ubb38 \ubcf5\uc0ac<\/button>\u00a0\u00a0or\u00a0\u00a0<button id=\"genquestionsBtn\" class=\"genbtnstyle\" type=\"button\" onclick=\"myFunction1()\">AI\ub97c \ud65c\uc6a9\ud55c \uc9c8\ubb38 \uc0dd\uc131<\/button><\/p>\n<h3 id = \"3\"> \ud30c\ud2b8 3 : AI \uc9c8\ubb38 \uc0dd\uc131\uae30 &#8211; \ub2e4\uc74c \ud3c9\uac00\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131 <\/h3>\n<div class=\"embed_video_blog\">\n<div class=\"embed-responsive embed-responsive-16by9\" style=\"margin-bottom:16px;\">\n <iframe class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/zlqho9igH2Y\"><\/iframe>\n<\/div>\n<\/div>\n<div class=\"getstarted-container\">\n<p style=\"margin-bottom: 13px;\">AI\ub97c \ud65c\uc6a9\ud574 \uc790\ub3d9\uc73c\ub85c \uc9c8\ubb38 \uc0dd\uc131<\/p>\n<div class=\"blog_double_btn clearfix\">\n<div class=\"col-sm-6  col-xs-12\">\n<div class=\"p-style-a\"><a class=\"get_started_btn\" href=\"https:\/\/OnlineExamMaker.com\/features\/ai-question-generator.html?refer=download_questions\" target=\"_blank\" rel=\"noopener\">AI \uc9c8\ubb38 \uc0dd\uc131\uae30<\/a><\/div>\n<div class=\"p-style-b\">\ubaa8\ub4e0 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc9c8\ubb38 \uc0dd\uc131<\/div>\n<\/div>\n<div class=\"col-sm-6  col-xs-12\">\n<div class=\"p-style-a\"><a class=\"get_started_btn\" href=\"https:\/\/OnlineExamMaker.com\/sign-up.html?refer=blog_btn\"> \ud034\uc988 \ub9cc\ub4e4\uae30<\/a><\/div>\n<div class=\"p-style-b\">\uc601\uc6d0\ud788 100% \ubb34\ub8cc<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script src=\"https:\/\/unpkg.com\/@popperjs\/core@2\"><\/script><br \/>\n<script src=\"https:\/\/unpkg.com\/tippy.js@6\"><\/script><\/p>\n<p><script type=\"text\/javascript\">\nfunction myFunction() {\nvar copyText = document.getElementById(\"copy_questions\");console.log(copyText.innerText);navigator.clipboard.writeText(copyText.innerText);\n}\nfunction myFunction1() {\n\u00a0  \u00a0 \u00a0 window.open(\"https:\/\/OnlineExamMaker.com\/features\/ai-question-generator.html\");\n\u00a0 }\nvar copy1, copy2;\n        tippy('#copyquestionsBtn', {\n        'content': \"Copy questions to clipboard\",\n       trigger: 'mouseenter',\n       'onCreate':function(instance){\n              copy1 = instance;\n       },\n       'onTrigger' : function(instance, event) {\n              copy2.hide();\n       }\n       });\n       tippy('#copyquestionsBtn', {\n       'content': \"Copied successfully\",\n       trigger: 'click',\n       'onCreate':function(instance){\n              copy2 = instance;\n       },\n       'onTrigger' : function(instance, event) {\n              copy1.hide();\n       }\n       });\ntippy('#genquestionsBtn', {\n        'content': \"Generate questions using AI for free\",\n         trigger: 'mouseenter'\n       });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \uac1c\ub150\uc740 \ub9c8\ucf00\ud305 \uc2e4\uc2b5\uc744 \uc548\ub0b4\ud558\ub294 \uae30\ubcf8 \uc6d0\uce59\uacfc \uc544\uc774\ub514\uc5b4\uc785\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \uac00\uce58 \ucc3d\ucd9c \ubc0f \uc870\uc9c1 \ubaa9\ud45c \ub2ec\uc131\uc744\uc704\ud55c \ud504\ub808\uc784 \uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\ub144\uc5d0 \uac78\uccd0 \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uacfc \uc18c\ube44\uc790 \uae30\ub300\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uac1c\ub150\uc774 \uac1c\ubc1c\ub418\uace0 \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c 1 \ubd80 : OnlineExamMaker\uc5d0\uc11c AI\ub97c \uc989\uc2dc \uc0ac\uc6a9\ud558\ub294 \ub180\ub77c\uc6b4 \ub9c8\ucf00\ud305 \uac1c\ub150 \ub9cc\ub4e4\uae30 \ud034\uc988 2 \ubd80 : 15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6043],"tags":[],"class_list":["post-68957","post","type-post","status-publish","format-standard","hentry","category-questions-answers-ko"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 \uc9c8\ubb38\uacfc \ub2f5\ubcc0 - OnlineExamMaker Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlineexammaker.com\/kb\/ko\/15-marketing-concepts-quiz-questions-and-answers-ko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 \uc9c8\ubb38\uacfc \ub2f5\ubcc0 - OnlineExamMaker Blog\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud305 \uac1c\ub150\uc740 \ub9c8\ucf00\ud305 \uc2e4\uc2b5\uc744 \uc548\ub0b4\ud558\ub294 \uae30\ubcf8 \uc6d0\uce59\uacfc \uc544\uc774\ub514\uc5b4\uc785\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \uac00\uce58 \ucc3d\ucd9c \ubc0f \uc870\uc9c1 \ubaa9\ud45c \ub2ec\uc131\uc744\uc704\ud55c \ud504\ub808\uc784 \uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\ub144\uc5d0 \uac78\uccd0 \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uacfc \uc18c\ube44\uc790 \uae30\ub300\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uac1c\ub150\uc774 \uac1c\ubc1c\ub418\uace0 \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c 1 \ubd80 : OnlineExamMaker\uc5d0\uc11c AI\ub97c \uc989\uc2dc \uc0ac\uc6a9\ud558\ub294 \ub180\ub77c\uc6b4 \ub9c8\ucf00\ud305 \uac1c\ub150 \ub9cc\ub4e4\uae30 \ud034\uc988 2 \ubd80 : 15 \ub9c8\ucf00\ud305 \uac1c\ub150 \ud034\uc988 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlineexammaker.com\/kb\/ko\/15-marketing-concepts-quiz-questions-and-answers-ko\/\" \/>\n<meta property=\"og:site_name\" content=\"OnlineExamMaker Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-27T22:45:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T04:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlineexammaker.com\/kb\/wp-content\/uploads\/2023\/07\/Marketing-concepts-quiz.webp\" \/>\n\t<meta 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